New Marketing Technology Story

The Benefits of Real-time Data Collection with a CDP

When a customer's combined profile in your CDP includes their marketing and purchase data, you can reduce advertisements to consumers who have...

Published Nov 09, 22

5 min read

Customer Journey

CDPs and the Importance of Data Governance for CMOs

Published Jul 23, 22

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Industry Trends

The Role of CDPs in Understanding Customer Behaviour

Published Jul 11, 22

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Industry Trends

Putting the Customer at the Center with a CDP

Published Jul 08, 22

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Marketing Technology

Understanding the Different Types of CDPs Available

Published Jun 26, 22

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Marketing Technology

Putting the Customer at the Center with a CDP

Jun 04, 22

5 min read

Industry Trends

Putting the Customer at the Center with a CDP

May 25, 22

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Marketing

The Importance of Data Quality in Achieving Marketing Goals

Apr 21, 22

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Marketing Technology

How CDPs Can Improve Customer Engagement

Apr 03, 22

5 min read

Customer Journey

Compliance and Data Privacy in a CDP

Mar 03, 22

5 min read

Customer Journey

1616 Garden Hints

Jan 12, 22

9 min read

Marketing

CDPs and the Role of Data Governance in Reducing Risk

Jan 04, 22

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Marketing Technology

CDPs and the Role of Data Formatting

Dec 28, 21

5 min read

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